Some companies are already getting a head start and releasing either full commercials or teasers for this year's Super Bowl. Here are the latest:
1. Lay's: PAUL RUDD and SETH ROGEN look back on their "golden" memories together. . . from a road trip . . . to a turbulent flight . . . and to Seth moving in to a haunted house . . . then it ends with Seth marrying the ghost from his house. (Watch the full commercial here.)
2. BMW: ARNOLD SCHWARZENEGGER is the Greek god Zeus. He teased an image of his transformation last week . . . but now we know it's just for an ad for a new car. A new teaser shows him picking up a cup of coffee.
The second is JENNIFER COOLIDGE eating lipstick and a makeup brush.
And the third is TREVOR NOAH taking a bite out of deodorant.
4. Budweiser: The Clydesdale has returned after taking a year off from the Super Bowl. The new spot is called "A Clydesdale's Journey" and shows a horse hurting its leg and recovering, then getting back up to run because, "In the home of the brave, down never means out."